Q: What does 'Criseida' mean (pronounced Cri-sey-da)?
A: To be honest, I have no idea. It's a name my mother came across during her high school days in Mexico during a Greek Mythology course. She loved the sound of it and kept it written in a journal for the day she had a girl. Couple years later, she had me, and voila here I am.
Q: So then, where are you from?
A: I'm Mexican, born in Houston, Texas; raised in Columbia, South Carolina. Hailing from Charlotte, NC and currently residing in Brooklyn, NY. (whew! That's a mouthful!)
Q: Do you speak Spanish?
A: Of course! My parents made it an importance to read, write, and speak spanish fluently. Shortly thereafter I learned English in grade school (and no, I do not have an accent).
Q: Where did you go to school?
A: I attended the University of South Carolina, Moore School of Business for two years before I transferred to The Art Institute of Charlotte to complete my Bachelors in Fashion Marketing & Management.
Q: Why did you switch schools?
A: One day during a god awful, boring, Economics class at USC I decided I didn't want the rest of my college years to sound like the lectures of my Econ 101 professor. So I made a drastic change. I switched schools and moved to a new city. (Best decision I ever made.)
Q: What exactly is Fashion Marketing & Management?
A: It's the integration of the creative and business aspects of the fashion industry. Whereas marketing strategies and management skills are incorporated into the understanding of brands and companies alike.
Q: Who designed your website?
A: Me. With lots of patience, coding, and trial and error.
Q: How did you learn to take great pictures?
A: The year my mother bought me my first digital Kodak camera, was the year I gained an appreciation for photography. Since then, during my spare time, I learned photography techniques simply by playing with settings and photo editing on the computer.
Q: Who or whom do you admire?
A: Tamara Mellon, co-founder of Jimmy Choo. She's really the epitome of a strong business woman with a vivid direction in branding. After reading the book, "The Towering World of Jimmy Choo," I was mesmerized by her young ambition and desire to be a business woman. And then there's Tom Ford. Another ambitious profile with a strong suit in personalizing his brand and not necessarily following trends. After watching this documentary, I felt strongly connected to his desire to continuously challenge and renew himself.
Q: Best advice ever given?
A: "Always stay one step ahead of the game."