Criseida Rico, Founder, is a creative consultant and brand strategist who assisted in the launch and brand development of Street People Atelier, a line of women's apparel headquartered in New York City. Following its launch, she worked in digital advertising as a content strategist and consultant for multiple clients across the states and London. In addition, her appreciation for luxury labels has allowed her to work with some of today's leading fashion brands such as Michael KorsBCBG Max Azria, and Vince Camuto. Criseida.com was built with the connected generation in mind.